New launch: Mate Brand Guardian

How to ensure that your images perfectly match your brand identity

by

Justine Maßmann

January 16, 2024

Big news! OpenAI has just launched the GPT Store and with it our brand new tool, the Mate Brand Guardian, is available for you. The Mate Brand Guardian is a clever tool that checks whether your images match your corporate identity.

How does the Mate Brand Guardian work?

It's simple: Log in to the GPT Store and add the Mate Brand Guardian via the search function. Then you can get started! Enter your brand's guidelines in the chat. These guidelines determine which images are considered brand compliant. Don't have any written guidelines? No problem, just upload reference images. The more precise and comprehensive your rules are, the better the Mate Brand Guardian will work. Make sure that the guidelines are clear and not contradictory. Once you have entered the guidelines, you can upload any images you like. The Mate Brand Guardian will then analyze them and tell you whether they correspond to the brand identity and what should be changed if necessary. This is how you strengthen your brand's visual language!

What is a GPT?

A GPT is a state-of-the-art artificial intelligence that specializes in understanding and creating text. They are like intelligent assistants that can write human-like texts and respond to questions.You can find them in many areas, from chatbots to automatic text creation systems. Similar to apps for smartphones, there are now specialized GPT applications for different purposes in the new GPT Store. As a user, you can choose from many GPT apps to suit your needs. A great example is our Mate Brand Guardian, which is now available to check your images for brand compliance.

A first step towards a great future...

The Mate Brand Guardian is just the beginning of our plans for 2024. With the help of artificial intelligence, we want to make brand communication with Mate even easier and more effective. There's much more to come - stay tuned!