We visited Delta and Denise in Teningen and asked her a few questions.

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What exactly does Delta do, who is Denise and what has changed at Delta since working with Mate? Denise Futterer answers these and other questions in our interview. When we found each other, Mate was still in its infancy. Denise helped us with her feedback to develop Mate further and to improve it more and more.

Today, it is impossible to imagine Delta without Mate and it is definitely part of Denise's daily business. With Mate, Delta has been able to streamline their social media workflow, save time and increase revenue. Mate allows Denise to create consistent social media content worldwide with her team and solve all the communication problems of the past.
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“We now want to roll out Mate piece by piece around the world, turning all our Delta team members into content creators."
Denise Futterer (Marketing Managerin)

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The problems of the popular design software

One of the biggest problems was that Delta was unable to consistently create consistent content for all the popular social media platforms. Denise and her team tested several tools and kept getting to the point where it became clear that the error rates were far too high when working with complex design tools. It's a problem that many companies know too well, and one that tools like Canva, Photoshop, PowerPoint, or Illustrator don't offer a solution for. Mate has recognized exactly this problem. We've made it our mission not only to make it possible for companies to create content in a consistent way, but also to make it as easy as possible. Mate has become the world's first no-design tool.

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"Our problems with social media were mainly that we wanted to give a consistent image to push our branding on all channels. Unfortunately, we were not able to do that with the known tools like Photoshop etc. (...)"
Denise Futterer (Marketing Managerin)

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Mate makes the difference

The common tools on the market all have in common that it is not possible for non-designers, to use them to create completely consistent designs quickly and easily without much introduction and training time.Mate makes it possible to harness the power of this great design software without needing any training or background in design.We enable every single employee of a company to create designs at the level of a graphic designer, without ever being or becoming a graphic designer.

By working with highly skilled designers to create custom templates with the look and feel of each brand, and integrating them into our software in a way that gives each employee a great deal of flexibility and indestructibility in equal measure. Mate thus makes it possible to be free and creative and still create consistent content together as a team.

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The problem of communication

Another big problem that Delta, and all companies, run into time and time again is the problem of internal communication related to social media content creation. Many companies have hired marketers in different locations to work together to create social media content. When this happens, fluid, cross-functional communication is essential. Mate gives Delta the ability to communicate in real time within the design process as a team, making social media content creation as effective as it can be. None of the other tools offer their users a similar feature.

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“Every day I work with colleagues from all kinds of countries and try to merge social media content. Mate helps me a lot with that!"
Denise Futterer (Marketing Managerin)

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Mate - the perfect solution for Delta and for any company

With Mate, Delta has been able to solve all existing social media content creation issues and significantly streamline workflow. Since Delta's rollout of Mate in EMEA (Europe, Middle East, Africa) has been so incredibly successful, Delta now wants to roll Mate out further on an international level. Delta has several international locations, e.g. in Dubai, the USA or Taiwan. The perfect use case for Mate. Mate makes it possible for employees all over the world to create consistent content and give each other feedback on design drafts within a workspace.

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We are very grateful to have such great customers! Delta has been with us from the beginning and we are very happy about the successful cooperation over the past years and look forward to our future together!

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“I would definitely recommend Mate to others as it's an easy way to achieve a consistent and professional brand look."
Denise Futterer (Marketing Managerin)

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Thank you Delta and a special thanks to Denise Futterer for this terrific interview!

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