As we know, for a consistent brand strategy, all business content - whether invoices, emails, sales documents, and of course social media posts - should be designed in the corporate design. For more info regarding the positive impact of strict brand compliance, click here and check out our article on the topic. So, content creation touchpoints have exploded since the content term has grown so much.

This is a big challenge for all employees who already have their hands full with their core tasks. After all, if there are no tools available within the company to create branded corporate content, the process is far too time-consuming, inefficient, and often has errors regarding corporate design compliance. A huge problem that comes on top: the review processes as well as content distribution processes are extremely cumbersome. Whether it's approving a press release or revising a social media post, review processes are essential to ensure the quality, consistency and compliance of content distributed inside and outside an organization. In addition, social media content must be distributed across an organization to enable brand consistency across organizations.
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This is where tools like Mate come in, because if a company wants to achieve consistency throughout and ensure that employees support their brand, they need to support their teams with the right tools, processes, and infrastructure for content creation. The key points here for an effective process, as well as flawless resource management, are:

• Enable sharing of content within companies in the tool to ensure revision and approval.
• Share content between subsidiary, sibling and parent companies to communicate additional effort across the company on-brand.
• All applications needed to create content (e.g., text and image editing, as well as thematic assets that can be searched and used for content) should be mapped in one tool.

Employees no longer have to switch between applications, Google, or ask colleagues for information when working on content creation. They always have everything they need at their fingertips and can create content quickly and effectively - across departments, subsidiaries, parent companies, and sub-brands - without design or time overhead.