All your content marketing activities generate a lot of actionable data for your business. Understanding this data and adjusting your online strategy based on it is key to growing your business online. But not all of the data generated by your campaign is helpful or even useful to you. Ultimately, it's the KPIs, or key performance indicators, of your content that you'll be most interested in. How well did your content perform, what people did you reach, and where did your strategy fail? A good data analysis tool like Hootsuite or Talkwalker will help you sort through the mass of performance data and collect and visualize the numbers that really matter to you.

In our research on the most effective data analytics tools, we scoured the websites of OMR, Hootsuite, T3N, Buffer, Meltwater and Gründer.de, among others, and for social media activities, the following tools were mentioned most often:

• Hootsuite
• Talkwalker
• Brandwatch
• Sprout Social
• Zoho Social

Hootsuite

Hootsuite is a broad-based tool and covers social media campaign planning, creation and analysis. The goal is to have all social tasks in one place. You can use it to handle your social management, your content organization and of course your social analytics and reports.

Pricing

1. Professional

Optimal for...

- Entrepreneurs

- small business owners

- independent consultants

- 39€ per month

2. Team

Optimal for...

- small marketing teams

- 109€ per month

3. Business

Optimal for...

- companies and agencies

- 669€ per month

You can find more info about the tool here.

Talkwalker

Talkwalker specializes in social media analytics and social media monitoring. With a global team of insights analysts and data storytellers, the tool supports in these areas.

Pricing

A direct price is not given on the website. Click here to get an individual quote.

Brandwatch

Brandwatch is a digital consumer intelligence platform with which insights can be generated and shared as live reports within the company.

Pricing

A direct price is not given on the website. To get an individual offer, you can book a meeting here.

Sprout Social

Sprout Social offers engagement, publishing & scheduling, analytics and listening.

Pricing

1. Standard

- Optimal for entry

- 89 USD per user per month

2. Professional

- Powerful, for social media business activities

- 149 USD per user per month

3. Advanced

- advanced, for extensive social media business activities

- 249 USD per user per month

Zoho Social

Zoho-Social lets businesses control and manage their social media presence and posts.

Pricing

1. Standard

- 10€ per month

2. Professional

- 30€ per month

3. Premium

- 40€ per month

Here you can have a look at the details of the packages.

So if you're looking for a tool that simplifies social listening, as well as data analysis and performance monitoring, check out this overview and decide which tool is the best fit for you and your team. When it comes to data analysis, the features are similar across all tools, with the main functions everywhere being...

• The creation of custom reports,
• competitive analyses,
• follower analysis and
• tracking post performance.

However, according to OMR reviews, Brandwatch and Zoho-Social stand out with the best ratings in meeting requirements and customer support (Brandwatch) and usability and ease of use (Zoho-Social). So if you're leaning towards an entry-level tool that's intuitive and easy to use, we recommend Zoho-Social. For smaller companies that need a tool that covers all the standard data analytics functions very well, we recommend Brandwatch, and for very large companies, we recommend Hootsuite. Hootsuite can also be used to cover other management functions outside the data analysis area.