Branded videos and why they are essential on social media
In this blog post, we take a closer look at how branded videos work, why they are so effective and how you can integrate them into your own social media strategy.
What is a branded video?
A branded video goes far beyond placing a logo in a corner or simply advertising a product. It's about presenting your story, values, products or services in a way that creates an emotional connection with your audience. Instead of directly persuading people to buy, branded videos rely on storytelling and visual emotionalization to indirectly promote the brand.
Why branded videos for social media?
The persuasive power of branded videos is impressively underpinned by figures: according to a Brightcove study, which surveyed 5,500 consumers worldwide, a remarkable 46% of participants made a purchase after watching a branded video on social media. A further 32% at least considered making a purchase.
These types of videos have a special ability to convey emotion quickly and powerfully. The fact that 81% of consumers interact with brands on social media and 79% cite videos as their preferred medium for brand communication confirms how irreplaceable videos are for social media communication.
Ideas for your branded videos
The variety of branded videos is huge, from product presentations and customer testimonials to behind-the-scenes videos. They all have one thing in common: they present your brand through a story.
Here are some inspiring ideas:
Product videos: Show what your product can do or how customers use it in their everyday lives. This gets your audience to see much more than just the technical product.
Testimonials: Share stories that show how your products or services have improved your customers' lives.
Mood videos: Use short, atmospheric clips that fit your brand. For a drinking water brand, for example, this could be a video of a clear waterfall. This stimulates your customers' imagination and creates a direct link: purity, natural origin, etc.
Behind-the-scenes: Provide behind-the-scenes insights and introduce the people who shape your brand.
Brand videos: Tell your brand story, your mission and what drives you in gripping short formats. For example, ask your employees: "What does togetherness mean to you?" and edit the answers one after the other.
Create branded videos with Mate
With Mate, you can create and edit branded videos in your corporate design super easily and quickly. Here's how it works:
- Select a template: Start with a video template and jump directly to the editor.
- Select and edit videos: Choose between your own videos or license-free options and customize them with tools for cutting and fine-tuning.
- Add personality: Use the wide range of editing options to give your video a unique touch and make it perfectly match your brand.
- Preview and export: Make sure your video looks great in different formats and then export it to share with your community.
Conclusion
Branded videos are a unique opportunity to bring your brand to life and tell stories that touch and connect. Branded videos are a unique opportunity to bring your brand to life and tell stories that touch and connect. Mate makes it easy for you to enter the world of branded video. So don't wait any longer - it's time to showcase your brand!
